ESPN Regional Television (ERT), a subsidiary of ESPN, has announced the creation of the Camellia Bowl, a postseason college football game matching-up the Sun Belt Conference against the Mid-American Conference (MAC) beginning in December 2014.
The game will be played yearly at the Cramton Bowl in Montgomery, Ala., before the Christmas holiday and be televised nationally on ESPN or ESPN2. “The Raycom All-Star game helped shine a new light on the city of Montgomery, and we took notice,” said Pete Derzis, Senior Vice President & GM, ESPN Regional Television. “From stadium improvements and opportunities for quality hospitality, to the downtown hotel properties, rich history and the wonderful museums like the Rosa Parks Center, it all came together for us. We have two conference partners excited about the bowl, a community we believe is hungry for a quality postseason event and civic and business leaders that have a great can-do spirit.”
Johnny Williams, former Athletic Director at Troy University for ten years and Senior Associate Athletic Director at the University of Alabama for three years, will be the Bowl’s Executive Director. Williams is the current CEO of Creative Marketing Management (CMM) and his group will manage the event and day-to-day operations of the bowl. The Cramton Bowl is a 25,000 seat stadium that has undergone significant renovations over the last few years, including a new press box facility, locker rooms and VIP hospitality accommodations.