Carl Garrett, owner of Table Mesa, said he is rebranding the Conway location after listening to the community and realizing Conway has different needs and tastes.
With the amount of Mexican restaurants in the area, paired with the public’s perception that Table Mesa is a type of Mexican restaurant, Garrett said, the original concept wasn’t working.
“We had to understand that what works in Bentonville may not work in Conway,” he said. “Each market is different. We can’t plant [Table Mesa] everywhere and expect the same results.”
Another important aspect, Garrett said, is as his restaurant business grows, he doesn’t want to come across as a chain restaurant.
“We want to present Conway with a restaurant they can call their own,” he said.
Garrett said it made “good business sense” to rebrand the restaurant to fit the community’s tastes and style.
The rebranding of Table Mesa includes a name and menu change. Over the past month, Table Mesa has transformed into the Painted Table, most recently the restaurant introduced a new menu.
“It’s not a drastic change,” said Jordan Grummer, assistant general manager. “Our regular customers will see their favorites, and the things we’ve added will become new favorites.”
The new menu touches on the Asian route Garrett said, paired with fun flatbreads and pizzas, etouffee seafood components and the classic Table Mesa taco stand.
Grummer said the flatbread has been the most popular item since the new menu was introduced on Tuesday.
“We really took the adventurous route with our flatbreads,” he said, including a Panang Curry flat bread created by a Painted Table chef from Thailand.
All menu items are made from scratch from the crust of the pizzas to the sauces on top. The Painted Table even blends the meats for their meatballs and shreds their own cheese.
“The new menu allows us to paint the table with artfully presented food,” Garrett said.
For restaurant goers craving a burger or curry, Latin, seafood, salads or steaks, the Painted Table satisfies all.
In the coming weeks, Grummer is working to secure a community table large enough to seat about 22 people. The table will not only be available for group reservations, but to any who wish to sit together.
“I’d like for it not only to be for large groups, but also just to say, ‘there’s a spot at the Painted Table,’” Grummer said.
Grummer plans to encourage local artists to paint the table in a community event in which all are welcome to come and watch the artists as they work.
“What better way to make a community restaurant than to involve the community,” Grummer said.
Garrett said if the Painted Table can continue to buy fresh ingredients, create jobs and bring synergy to downtown Conway it will be a success.
The Painted Table is open Monday – Thursday from 11 a.m. to 9 p.m. and Friday – Saturday from 11 a.m. to 10 p.m. Food and drink specials are served from 3 - 7 p.m.
The Painted Table is located in downtown Conway at 1117 Oak Street.
For more information visit the restaurant on Facebook at www.facebook.com/tablemesabistroconway or call (501) 404-9822.