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Table Mesa rebrands as the Painted Table to meet Conway's tastes, style

Posted: May 30, 2014 - 1:54pm
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MICHELLE CORBET STAFF PHOTO  Kevin Ferguson, a pizza artist at the Painted Table, presents a BBQ Shrimp Flatbread, one of the new menu items being introduced as part of Table Mesa's rebranding as the Painted Table.
MICHELLE CORBET STAFF PHOTO Kevin Ferguson, a pizza artist at the Painted Table, presents a BBQ Shrimp Flatbread, one of the new menu items being introduced as part of Table Mesa's rebranding as the Painted Table.

Carl Garrett, owner of Table Mesa, said he is rebranding the Conway location after listening to the community and realizing Conway has different needs and tastes.

With the amount of Mexican restaurants in the area, paired with the public’s perception that Table Mesa is a type of Mexican restaurant, Garrett said, the original concept wasn’t working.

“We had to understand that what works in Bentonville may not work in Conway,” he said. “Each market is different. We can’t plant [Table Mesa] everywhere and expect the same results.”

Another important aspect, Garrett said, is as his restaurant business grows, he doesn’t want to come across as a chain restaurant.

“We want to present Conway with a restaurant they can call their own,” he said.

Garrett said it made “good business sense” to rebrand the restaurant to fit the community’s tastes and style.

The rebranding of Table Mesa includes a name and menu change. Over the past month, Table Mesa has transformed into the Painted Table, most recently the restaurant introduced a new menu.

“It’s not a drastic change,” said Jordan Grummer, assistant general manager. “Our regular customers will see their favorites, and the things we’ve added will become new favorites.”

The new menu touches on the Asian route Garrett said, paired with fun flatbreads and pizzas, etouffee seafood components and the classic Table Mesa taco stand.

Grummer said the flatbread has been the most popular item since the new menu was introduced on Tuesday.

“We really took the adventurous route with our flatbreads,” he said, including a Panang Curry flat bread created by a Painted Table chef from Thailand.

All menu items are made from scratch from the crust of the pizzas to the sauces on top. The Painted Table even blends the meats for their meatballs and shreds their own cheese.

“The new menu allows us to paint the table with artfully presented food,” Garrett said.

For restaurant goers craving a burger or curry, Latin, seafood, salads or steaks, the Painted Table satisfies all.

In the coming weeks, Grummer is working to secure a community table large enough to seat about 22 people. The table will not only be available for group reservations, but to any who wish to sit together.

“I’d like for it not only to be for large groups, but also just to say, ‘there’s a spot at the Painted Table,’” Grummer said.

Grummer plans to encourage local artists to paint the table in a community event in which all are welcome to come and watch the artists as they work.

“What better way to make a community restaurant than to involve the community,” Grummer said.

Garrett said if the Painted Table can continue to buy fresh ingredients, create jobs and bring synergy to downtown Conway it will be a success.

The Painted Table is open Monday – Thursday from 11 a.m. to 9 p.m. and Friday – Saturday from 11 a.m. to 10 p.m. Food and drink specials are served from 3 - 7 p.m.

The Painted Table is located in downtown Conway at 1117 Oak Street.

For more information visit the restaurant on Facebook at www.facebook.com/tablemesabistroconway or call (501) 404-9822.

(Staff writer Michelle Corbet can be reached by email at michelle.corbet@thecabin.net or by phone at 505-1215. Send us your news at www.thecabin.net/submit)

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lancejgosnell
308
Points
lancejgosnell 05/30/14 - 04:51 pm
1
1
Table Mesa sounds to be a

Table Mesa sounds to be a high class eating establishment. Conway isn't the silicon valley of Arkansas nor a Bentonville Part Deux.

All I knew about Table Mesa was that it bought out an Italian Restaurant and even though the name should have informed me that it was Mexican style it's name never helped me connect it to its cuisine.

Now, that it's going to focus on Asian I question if there is a market for that. We have a few Japanese/Chinese establishments that may or may not have buffet.

I think the own of Table Mesa should rebrand the rebanding into Italian because that seems to be working and it's something that Conway doesn't have since the towns people love eating out. Plus if you put a bar inside it's going to make money.

Igor Rabinowitz
9126
Points
Igor Rabinowitz 05/30/14 - 10:47 pm
1
0
fun flatbreads

I love it, no, seriously, when life opens a new door.

Before tonight I never knew flatbreads could be fun. Oh sure, merry maybe, winsome perhaps, but never just down-and-out fun.

Fun.

Bread.

That's flat.

Thank you, dear Lord, for keeping me upon this earth long enough to understand flatbread as something which, in certain circumstance, could be fun.

Now I must consider that in the right set of circumstances, as flatbread has been able to achieve this orbital trajectory, there is a place of not just ordinary flatbread, oh no! Ladies and gentlemen, there is a place where flatbread, it is implied here, is no fun. I speak, of course, of sub-average flatbread. No fun flatbread. (The horror!) Where flatbread sucks the fun out of whatever the event, making it sub-average, making it less than fun.

Let us pause now to consider the scourge of not-fun flatbread.

And you know what not-fun flatbread leads to (and understand, this is not average flatbread, this is flatbread less than average, this is sub-average flatbread, a flatbread black hole of fun, sucking the fun, and with it the average, out of the environment, crushing the average under its funless density. Oh the humanity! But I digress.....), not-fun flatbread leads to pool, playing pool, snooker, 9 ball, or some other game on satan's green felt bed.

And that's pool, which starts with P, which rhymes with T, which is flat on top, like not-fun flatbread, the scourge of our youth!

Pray ladies and gentlemen! Pray! Fall on your knees and raise your arms, asking our Lord to continue to strengthen and uphold this restaurant with a table, and may its bread always be fun. Fun, so our children will not be drawn into the un-earthly weight of not fun flatbread and start playing pool.

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