LITTLE ROCK — A committee of the Arkansas Lottery Commission is discussing the prospect of advertising with universities in the state.
Lottery Director Bishop Woosley said Wednesday that it would be a natural fit because proceeds from the lottery fund college scholarships.
The agency surveyed other state lotteries and found that it’s common for lotteries with ties to education to market through universities.
For instance, Woosley says the lottery could sell instant tickets with an Arkansas Razorbacks theme and have in-game ads that promote how much lottery money goes toward scholarships.
The idea is one of several Woosley is proposing to increase revenue.