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Arkansas lotto eyes advertising with universities

Posted: April 16, 2014 - 1:35pm

LITTLE ROCK — A committee of the Arkansas Lottery Commission is discussing the prospect of advertising with universities in the state.

Lottery Director Bishop Woosley said Wednesday that it would be a natural fit because proceeds from the lottery fund college scholarships.

The agency surveyed other state lotteries and found that it’s common for lotteries with ties to education to market through universities.

For instance, Woosley says the lottery could sell instant tickets with an Arkansas Razorbacks theme and have in-game ads that promote how much lottery money goes toward scholarships.

The idea is one of several Woosley is proposing to increase revenue.

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ucantbserious
30513
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ucantbserious 04/16/14 - 02:15 pm
2
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Hmm

It's only fitting considering how they keep cutting the number of scholarships that are being provided.

Igor Rabinowitz
9460
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Igor Rabinowitz 04/16/14 - 03:04 pm
2
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Wait a minute

"...Lottery Director Bishop Woosley said Wednesday that it would be a natural fit because proceeds from the lottery fund college scholarships...."

So it's a perpetual motion machine?

Or, wait, at what point is this a Ponzi scheme, using the money of new investors to pay off the old investors?

This whole thing sounds icky.

ucantbserious
30513
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ucantbserious 04/16/14 - 03:15 pm
3
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True

If that's the case they at least need to have some kind of customer reward program so if a student is blowing all his money on lotto tickets it will move him up on the recipient list since he's doing more to help fund the program.

Maybe they could work out some program where he could bring in "Box tops for Education" and trade them for lotto tickets.

Elmer Fudd
4777
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Elmer Fudd 04/16/14 - 03:52 pm
1
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Take note

forum the lottery has advertised for a sales rep for this area in the print version of the LCD. Job requirements are listed. I would like to add another. This person would have to be fluent in the most important aspect of being a good salesperson that being expert at BS. Many qualified folks post in here. Not excluding Elmer either.

jw70
19
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jw70 04/17/14 - 08:29 am
3
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Legalized vice is ok if it drops

I'm not really comfortable with govt. agencies advertising in expensive venues. The lottery is a legalized vice as legalized/decrim marijuana may be at some point judging from the unexpected success in Colorado (I really didnt think that would work in practice-but we need to look at it hard here for revenue since I'm tired of seeing our drug laws subsidize the Mexican Mafia at massive taxpayer expense). Which means that despite the tax revenues, it would be best if it wasnt happening so much-thus reduction in sales is a good thing overall. I am pleased that the lottery slowed the growth in state tuition, but we have a massive crisis brewing in this country which is shown by the average tuition in the last 20 years increasing at a rate that is more than 2.5 times the increase in incomes-and we were in bad shape in 1993-4. It's nothing a few pointless sports teams wins wont make all better, hunh?

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