The Conway Christmas parade is Saturday downtown at 6 p.m.
The parade, hosted by the American Cancer Society Relay for Life of Faulkner County, starts at Front and Deer streets and travels up Front Street to Mill Street.
Parade chair Deidra Porter said Thursday participants are still pouring in, and Santa, who will be riding a throne loaned by Kordsmeier Furniture, has reserved his usual spot at the parade's end.
This year's Grand Marshal is Esther McClellan, owner of U.S. Pizza in Conway with her husband, Hunter McClellan.
Porter said the McClellans, with their children, Cooper, Parker and Harper, have been a symbol for what the holidays are about.
"Conway Celebrity Waiter was formed three years ago with Esther leading an amazing group of volunteers working to put on the event, which is held in their restaurant, as well as the 'celebrities' who volunteer their time," Porter said. "The event has many working together but would not be so successful without the dedication, hard work and heart put into it by the McClellans."
Porter said in three years the event has raised more than $87,600 for the American Cancer Society Relay for Life of Faulkner County.
Esther McClellan and her two sons will ride in a Ford Mustang convertible from Smith Ford of Conway.
Porter said there are "surprises in this year's parade" that will be revealed Saturday. Just before the parade, stop at Simon Park from 3 to 5 p.m. to visit Santa and take a picture with him with your own cameras.
Porter said donations to the American Cancer Society will be appreciated but are not required. Concessions will also be available before and during the parade for a small donation.
This year's parade theme is "All I want for Christmas."