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Acxiom introduces new logo with rebranding

Posted: March 7, 2013 - 9:36pm

Acxiom, the global marketing technology and services company founded in Conway, has a new logo to coincide with a coming branding strategy.

A blue, block-letter logo that bore the company’s name is replaced with sleeker, silver lettering and a small circular graphic.

The logo was on the company’s website Thursday after spokesman Wyatt Jefferies said the rebranding was made public at an Acxiom invitation-only client forum in New York City.

“The rebrand is an expression of our new powerful reality and reflects our strategy of connecting people, business and their partners. We are ramping up investment in product innovation, and have recently launched two products,” said Jefferies. “We want to make 1:1 marketing at scale, with privacy best practices, a reality.”

The logo and strategy come a week after Facebook announced a partnership with Acxiom in which Acxiom and Facebook would share information to target users of the social network with specific advertisements based on data harvested by Acxiom.

Someone who recently searched the Internet for a new vehicle, for example, would be targeted with automotive dealership ads.

In a media release, Facebook assured private information would not be shared with marketers.

Jefferies said Thursday the new logo and branding strategy will reflect Acxiom’s “unique ability to create better connections” for clients.

“We are excited about this change and estimate that it will take 6-8 months to fully complete all of our signage, collateral and communications to the new brand,” he said.

(Staff writer Courtney Spradlin can be reached by email at courtney.spradlin@thecabin.net or by phone at 505-1236. To comment on this and other stories in the Log Cabin, log on to thecabin.net. Send us your news at thecabin.net/submit)

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sonicstring
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sonicstring 03/08/13 - 02:50 pm
3
3
That logo is awesome

said me never.

DJB1971
15050
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DJB1971 03/08/13 - 02:52 pm
5
3
Well...

...they could change the name of the company to Happy Fun Town, but until they stop laying off employees every time they fall short of the quarterly earnings goal, it's nothing but lipstick on a pig.

reader
18945
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reader 03/08/13 - 03:12 pm
1
3
ooooohhh!

Sour grapes?

DJB1971
15050
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DJB1971 03/08/13 - 03:38 pm
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3
If you're referring to me...

...you're once again absolutely wrong.

I've never worked there, nor have I ever desired to work there.

However, only someone living under a rock wouldn't know about Acxiom's mode of operation.

reader
18945
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reader 03/08/13 - 06:11 pm
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As usualy you missed something

the question mark.

Reaganesque
4424
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Reaganesque 03/08/13 - 06:53 pm
1
2
Well............

Leave people alone read..........

reader
18945
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reader 03/08/13 - 09:43 pm
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I do

It's reagan zombies I'm against.

sylviat
5638
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sylviat 03/08/13 - 08:45 pm
0
1
Not good

This is so close to clip art.
The c and x together makes it sound like a hick is talking. They should have changed the name. Maybe they were going for hick talking?

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