Kim Herrington and Joseph Charlson are passionate about helping young entrepreneurs get started in business. They also hope to start a young professionals group in Conway.
The Conway couple each brings something to the table for small businesses. Herrington helps businesses use online marketing, specifically content marketing and search engine optimization (SEO). She also does consultation, coaching and workshops. Charlson is an attorney who recently started his own firm. He helps new companies get their start legally — whether they need help with legal forms, contracts with suppliers, office space agreements or even litigation.
Herrington said, “Our goal is that he’ll set up businesses legally, and if they need online marketing help, he’ll refer them to me. If I have clients that need legal help, I’ll refer them to him.”
She said after going through the process of establishing her own business, it has been interesting to watch Charlson go through the same struggles that she had.
“Everyone has this huge fear of failure,” she said. “When you really are passionate about your business, you might lose track of how much time you spend.”
Before Charlson decided to open his own business, he was commuting to Little Rock each day working as a divorce attorney.
The fact that Herrington started her own business motivated him to do something different.
“It inspired me to start my own law firm to help young entrepreneurs in Conway,” he said.
Both Herrington and Charlson went to Hendrix College, and they have strong feelings about the future growth of Conway. They also live in downtown Conway.
Herrington said, “We’re working toward opening a young professionals group in Conway. How we want to spend our time is helping Conway attract young entrepreneurs.”
They plan to start networking with other young professionals, spreading the word and hoping the group comes together.
“Conway is a community that has experienced tremendous growth and has tremendous potential for growth.
We both want to make our mark on Conway and help it continue to grow,” Charlson said.
(Staff writer Rachel Parker Dickerson can be reached by email at email@example.com or by phone at 505-1236. To comment on this and other stories in the Log Cabin, log on to www.thecabin.net. Send us your news at www.thecabin.net/submit)