Sassy Elegance Boutique ribbon cutting

SUBMITTED PHOTO Employees and friends of Sassy Elegance Boutique participate in the business' ribbon cutting event.

Business Name:


Sassy Elegance Boutique


1050 Bob Courtway Dr., Suite 102, Conway




Date Opened:

December of 2012

Number of Employees:


What Type of Business is it?

Clothing Boutique

What specifically does your business do?

We sell boutique style clothes, shoes, accessories and jewelry and much more. We get new inventory in daily.


Shalonda Parks

Why did you decide to open this business?

I have an eye for fashion and I love making people feel comfortable in the clothes they are wearing.

What is the best part about owning this business?

I get to meet new customers on a daily basis.

What has been the biggest surprise that has happen since the opening?

Biggest surprise would be how fast my business has grown in the short year it has been open.

What is the best piece of advice you received before going into this business?

I was told to follow my dreams and it will all work out. Always put God first in everything you do and everything else will fall into place.

What is the most important piece of advice you would give to someone starting out in Conway?

I would tell someone just starting out not to give up in the first couple of months when you are trying to make a name for your company. Eventually, you develop loyal customers and people start to hear about you and from there it takes off.

What makes your business unique to Conway and Faulkner County?

We carry sizes small to 3X. And selection of kids clothing.