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FCBJ: White earns public relations credential

Posted: January 17, 2014 - 4:48pm
Adena White (left) earned her Accreditation in Public Relations (APR) credential from the Universal Accreditation Board. She was recognized during the Jan. 17 meeting of the Public Relations Society of America's Arkansas chapter.
Adena White (left) earned her Accreditation in Public Relations (APR) credential from the Universal Accreditation Board. She was recognized during the Jan. 17 meeting of the Public Relations Society of America's Arkansas chapter.

Adena White, director of communications for the Conway Area Chamber of Commerce, has successfully completed the Examination for Accreditation in Public Relations, entitling her to use the APR professional designation. The designation is granted by the Universal Accreditation Board (UAB), a consortium of nine professional communication organizations that directs this competency certification program.

The Accreditation program aims to improve the practice of public relations by assessing competence in 60 areas of knowledge, skills and abilities associated with the profession.

The Examination is designed for public relations professionals with five to seven years of job experience and/or a bachelor’s degree in a communication field. Candidates who successfully complete the process, which includes presenting his or her portfolio to a Readiness Review panel of three Accredited peers and sitting for a computer-based Examination, are granted the APR.

The computer-based portion of the Examination is administered throughout the year at more than 300 Prometric Testing Centers. The Readiness Review is conducted prior to the computer-based portion of the Examination by a panel of three Accredited members of one or more of the nine organizations participating in the UAB. Professionals earning the APR must maintain their credential through continuing professional development, providing leadership to the profession, and serving their local communities.

“By earning the APR, Adena has demonstrated a commitment to the public relations profession and a strong code of ethics,” said Jamie Gates, senior vice president at the Conway Area Chamber of Commerce. “This achievement is a public recognition of all the things she has done to strengthen our organization.”

White is a member of the Public Relations Society of America. She is serving a three-year term on the board of directors for the Arkansas Chapter of PRSA.

About the Universal Accreditation Board

The UAB was established in 1998 by a coalition of public relations professional organizations that today includes the Public Relations Society of America, the Agricultural Relations Council, Asociación de Relacionistas Profesionales de Puerto Rico, Florida Public Relations Association, Maine Public Relations Council, National School Public Relations Association, Religion Communicators Council, Southern Public Relations Federation, and Texas Public Relations Association.

Each organization contributes resources and senior-level volunteer members who represent all segments of the public relations profession. For more information about the UAB and the APR designation, visit www.praccreditation.org.

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