Business Name: Pazzaz Interiors LLC
Location: 913 West Oak St.
Date opened: April 1, 2013
Number of employees: 5
What type of business is it? Interior design and accessories
What specifically does your business do? We assist our customers with interior planning/decorating for homes and businesses.
Owner or Manager Name: J Doug Stroud MD
Why did you decide to open this business/location? Established in Little Rock in 2005, I moved the business to Conway to be closer to home. I have lived in Conway for 37 years and I looked around town trying to decide if I had a venue that was not only different but exciting. I think we will fill a void for interior design in Conway.
What is the best part about owning/operating this business? I enjoy being creative, it’s quite different than my profession as an ENT surgeon.
What has been the biggest surprise that has happened since opening this business? I’m excited about providing a new venue for interior design in Conway and happy about our reception by designers and the public.
What is the best piece of advice you received before going into this business? Always stay involved in all planning, buying and decision making.
What is the most important piece of advice you would give to someone starting out in business? Be sure that you have the best location to sell your product. Negotiate your lease so that it is affordable and achievable. Buy wisely, focusing on the clients that you want to attract.
What makes your business unique to Conway and Faulkner County? My employees and I focus on customer service. I emphasize establishing a rapport with anyone who enters the door. We have two interior designers who work part time in the business and we have a designer work room available to every designer in the community.
No one can have a sample of the exact item to fit every design need, but we will research any need through our many vendors until we find the exact product that suits whatever your project customer has.