A University of Central Arkansas class got some experience on branding and consequently, have aided the development of Braves Field, a baseball diamond and playground in Conway for special needs athletes.
Fundraising is continuing to construct the field, which officials hope to begin play next season.
Li Zeng, an assistant professor of graphic design at UCA, helped develop a logo for the field as a project in the Graphic Design 3 class. The course pairs classroom instruction with public service in a program called “Design for Community.”
“Professor Zeng and her class were very receptive to the idea and were so supportive,” said David Grimes, who is co-chairing the drive to build the field along with Jeff Matthews.
The process started with Grimes attending a session of the class to explain what Braves Field was all about.
“The class asked lots of good questions,” Grimes said. “You could tell they wanted to get this right.”
The project ultimately fell to two students, Steven Overturf and Qian Wang. Each submitted several variations of a logo, with each student having one logo in the final round of selection.
The committee ultimately selected the submission from Overturf, but Grimes added “both final logos were awesome and honestly, either one of them would have served the needs of what we are looking to do.”
The new logo will be incorporated into the scoreboard at the field and variations of the logo will appear on uniforms and ballcaps.
Braves Field will be built in Curtis Walker Park. The name of the field is a tribute to the Conway Braves, a parent-run special needs baseball league founded by Bill and Kim Patterson that served the area for over a decade.
Phase 1 consists of the baseball field and Phase 2 will be a handicapped-accessible playground.
The cost is through private funding. More information can be found at the Facebook page “Braves Field Conway” or by calling 501-269-0412.