Facebook can be a great advertising tool for individuals trying to sell their homes. Many hard-working Realtors will more than likely use social media avenues such as Facebook and Twitter to promote their clients’ properties as well.
An important thing to remember for sellers is that their casual conversation and comments on Facebook could actually weaken their power to negotiate with potential buyers. Buyers should remember that their comments could actually keep them from getting the best price on their dream home.
Buyers are looking for the best deal and have a “top dollar” for what they can pay for a home. Sellers want the best price for their home and have a “bottom dollar” amount that they will accept for their home.
Buyers and sellers should realize that this type of information is best left out of social media posts.
A couple of examples of these home selling/buying no-no’s are:
• Buyers shouldn’t post online about how much their home loan was approved for. Sellers or other agents could potentially see this post and know how much money they have to spend and gain more bargaining power.
• Sellers shouldn’t post online about how desperate they are to sell their house. Buyers or other agents could potentially see this post and gain more bargaining power.
Remember Facebook is a small world and what is said on Facebook doesn’t always just stay on Facebook.
House to House is distributed weekly by the Arkansas Realtors Association.