Friends, family, colleagues mourn former Acxiom leader

One of the men instrumental in the growth of Acxiom Corporation died on Friday.


Charles Alexander Dietz, 74, died in his home on Eden Isle.

Dietz, along with his former IBM colleagues Charles Morgan, Rodger Kline and Jim Womble, “elevated Acxiom, Inc. from a company of 25 employees in a single building to a worldwide leader in data and database management, which at its height employed 7,000 people in 15 countries,” according to his obituary from Olmstead Funeral Home.

Dozens of friends, family members and former colleagues wrote condolences and shared memories on the funeral home’s tribute wall for Dietz.

“I am deeply sorry to hear of Alex’s passing. Alex has had a great impact on my life and career,” Tom Cloninger wrote. “He was an outstanding leader, man, and friend. He will be sorely missed. God bless you in your loss. You and your family are in my thoughts and prayers.”

Dietz retired in 2011 after 42 years at Acxiom, where he served on the senior leadership team in many roles.

Don Hinman remembered Dietz as “the best boss I have ever worked for.”

“He was kind, fair and fun,” Hinman wrote. “Everyone always used great words to describe Alex. He deserved them and earned them. He will definitely be missed by all that knew him.”

Friends and family are invited to celebrate Dietz’s life in a ceremony 2 p.m. Tuesday at the Red Apple Inn. In lieu of flowers, the family asked that contributions be made to the Humane Society or other pet rescue organization.

To view the obituary or write on the tribute wall, visit



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