In the "trending" section of many search engines today, you may have seen the words "Red Lobster closing." While I haven't stepped foot inside of a Red Lobster in several years, I was intrigued enough to click on the link and keep the trend going.
It seems this news event has been created by not being a news event in the first place. A Los Angeles publication mentioned that the popular seafood eatery would be closing its doors, although it may have been a bit of satire. Other websites and pubs ran with the information, so much so that area franchise owners have had to answer questions relating to their own businesses, some of which may be booming.
I know that the Red Lobster that opened in Jonesboro a little over a year ago is still going strong, and the chain was on the top of the list when people in Conway were asked what they wanted in the new Central Landing shopping center. Year in and year out, the Red Lobster in North Little Rock is listed as the top money making restaurant in the state.
It puzzles me since I would rather eat seafood when I'm near the sea. Lobster and saltwater fish in the middle of the country doesn't appeal to me, but that's not a knock on Red Lobster. They must be doing something right when many people still flock to them and request them in their cities.
But why did this rumor get so much traction? Once again, it shows the power of the Internet. One person writes one thing, and like a brushfire, others snap it up and share it as their own.
So what has come out of the whole affair is this: Red Lobster is most likely not closing its doors, and we are all talking about them. No press is bad press.