Three years in the life of a Conway restaurant is ancient. Hard to imagine, but true. Remember Clawson's? It lasted decades, not days. What's going on?
It's interesting to see how quickly businesses come and go. 90% of them have a decent (albeit informal) business plan and enough financial backing to succeed. So, what's the problem?
- Market knowledge? (You're from here; you know what YOUR people want!)
- Product knowledge? (You like widgets? I love widgets! I watched a YouTube video about widgets!)
- Marketing? (Facebook, Twitter and your church newsletter aren't enough)
- Bad budgeting? (Should've listened to Mrs. Bright in Accounting.)
- Not enough Tess McGill reasoning? At the beginning of Working Girl, Tess brings it all home to Lutz about the plaque removing mouthwash, remember? You rinse and have the big glob of plaque to spit out... Tess says, "No one ever got rich overestimating what the American public wants to taste."
Maybe too many people are overestimating what Conwayers want. Just make a restaurant, a restaurant. Just make a gift shop, a gift shop. Worked for Clawson's. They owned the truck stop food and french fries & gravy market in Conway.
Every business doesn't need to be everything for everyone. But if you're trying to make people happy, who doesn't love a grilled cheese sandwich? Would someone open a diner in Conway that makes gourmet grilled cheese sandwiches? Or how about one of those peanut butter and jelly sandwich shops? That's all it is - different kinds of pb&j.
Simple. I love it.