The time for Superbowl commercial controversy is nigh.
Volkswagen debuted it's "Get Happy" Superbowl ad on CNN, and it's already shrouded in controversy.
The commercial tells the quick story of a white office worker who helps his colleagues deal with a bad day at the office while speaking in a Jamaican accent, as a reggae cover of The Partridge Family theme song plays in the background.
Tim Mahoney, chief marketing officer for VW, joined Soledad O'Brien on CNN's Starting Point to debut the minute-long commercial.
O'Brien's reaction? “You take some risks in that, right? You start with a white guy and the Jamaican accent ... I have to say that I love it, but my first take at the beginning was like ‘hmm’ with the Jamaican accent.”
That's okay, I guess. A little sensational, but OK. She is paid to lead panel discussions.
The segment ended with a comment by New York Times columnist Charles Blow. Are you ready?
“I don’t like it at all,” Blow said. “It’s like blackface with voices.”
I can't help but wonder if he was paid specifically to say that, for discussion's sake. Lighten up, Blow.
Score one for VW, I laughed. It's a feel-good commercial. It's fun.
The $7.6 million ad raked in over 1.5 million views in two days.
Blackface with voices, or all in good fun? You be the judge.