Posted April 13, 2014 09:19 pm

Frozen assets

"Frozen" stuff is one of the hottest items among retailers.


Stores and mail order outfits, including Disney, can't keep merchandize inspired by "Frozen," the most popular animated film of all time, in stock. There are backlog and waiting list for the princess dresses of Elsa and Anna.


Internet entrepreneurs have taken advantage of the high demand by selling merchandise on sites like eBay, where some sellers are asking for thousands of dollars. One dress is on sale for $1999.99. Orginal Elsa and Anna dolls are available on one site for $8,000.


"Every mom in the world is dying for this dress," Aaryn Costello, a Los Angeles marketing consultant with a "Frozen"-obsessed 4-year-old told Bloomberg News. "The lucky moms who have found this dress for their daughters brag about their success and unanimously proclaim how their kid can't stop wearing it."


A 5-foot plush version of Olaf, the lovable snowman sidekick from the film, was sold recently for $1,199.


So, if you're looking for a bargain in this area, here's some advice: "Let it go. Let it go."