This morning I was having a parking lot meal in my car, (journalists have these a lot) and I saw on Twitter that Acxiom and Facebook were going to work together to bring us some relevant advertising.
So, it's not really for us. It is for the businesses and brands that advertise on Facebook.
It's good news for them.
My behavior is going to make it very easy to figure out I'm in to clothes I can't afford, camera equipment, and animals that will ruin expensive clothes.
This type of target advertising isn't new, but combine Acxiom's goods on us with Facebook's goods on us, and this type of advertising has become intense/scary.
I know a really paranoid guy who will say the biggest travesty is there's no way to opt out.
We're sharing our private data without consent. They're taking it from us, he'll say!
I'm sorry, but I like getting discounts at Kroger and special coupons and points!
I'll share a little data for that, I guess, said the little sheep.
Here's my worry.
We're getting so narrow.
My entire online experience will probably, eventually, become catered so that I don't find anything really interesting anymore.
It will more and more look like a bunch of stuff that affirms my own values, beliefs and preferences.
Not a lot of expansion in that.
Even StumbleUpon, Pandora and news aggregators use your own preferences and activity to show you more of what you already like, and less of what is unfamiliar.
And it is sweeter to happen upon a great song played by a new friend on a ride in the car than to find one in the long playlist of someone you'll never meet.
Maybe this is where the Internet finally loses a little power over real life.